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What is a Profit Adviser - and do I need one?



If you are a creative solopreneur then I would say the answer to the second part of this question is absolutely yes. Let me answer the first part, and show you why.


Do you believe that profit is a happy accident for your business? You hand over records to your accountant at the year end, and after a week or two you find out whether you made a profit (and how big your tax bill might be…) – if you are lucky, you have actually still got some money in the bank.


As a profit adviser, it is my mission to change this. I wear several different hats, but my role is to support you to make and keep more money in your business. I know that as a creative person you went into business for yourself because there is something you do, that you love, and are great at. But probably the money part isn’t it (unless you are actually an accountant!).


A profit adviser may be:


Coach – to help and guide you to create a crystal clear vision for your business and life. Remind you of your “why” if you like… because you may have lost sight of that in the day to day busy-ness. Reconnecting with that “why” is key – you can only translate your dreams into profitable reality if you know for sure what they are.


“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’ said the cat, ‘it doesn’t matter.” Lewis Carroll, Alice in Wonderland


Adviser – your profit adviser may show you a simple way to manage cashflow - to smooth out the income and expenditure rollercoaster, to pay yourself a salary, and to build up reserves to cover expenses and tax for example.


They will then look closely at the revenue streams and expenses, to ensure you are squeezing out every drop of profit from your business.


Accountability partner - It is extremely common for solopreneurs to avoid looking at their numbers in any detail, so I understand this resistance. But this is essential in order to get your business functioning efficiently and profitably. By working with a profit adviser you have a partner to keep you on track, who will guide and support you, make things easy to understand (no boring accounting jargon) and not let you off the hook or listen to any BS excuses. It should be a collaborative process.

Would you like a profit adviser on your team? If you are interested in learning more drop me an email at sally@peakprofit.co.uk and let’s explore how you can make and keep more money in your business.

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